CRM means customer relationship management. If you want to get more customer engagements you should know to manage your relationship with your customers by social media. While working in a company or handling business, you have to perform many roles and overcome many challenges. As a team, you discuss many things and try to manage your Customer Engagement Strategy. CRM helps you to manage leads in an effective way and increase your sales. CRM is all about knowing your customer lifecycle and more value to your company.